What is Augmented Reality?

Augmented Reality, also known as AR, is the blurring of the physical world with a digital environment. It's perfectly suited to labels, with so many options that can completely transform interactions with your customers or staff.

Computer generated graphics and designs are overlaid on a physical environment, creating experiences that otherwise would not have been possible or practical. It's different to Virtual Reality (VR), because AR is rooted to the physical world around someone, rather than taking place in an entirely virtual setting or environment.

From interactive learning to enhanced shopping environments with customised product labels, to innovative artwork or safety procedures, Augmented Reality has huge potential to change how people interact with the world. It opens up incredible new opportunities for product labelling, marketing, and more.

How can Augmented Reality be used for labelling?

The applications of augmented reality labels are practically endless, with all sorts of creative and imaginative solutions possible. Here are just a few of the ways that you could use augmented reality labelling:

Interactive Augmented Reality Product Labels

Point your phone at your product label, and unlock a whole new world of interaction and animation.

From animated artwork to informative product overlays, augmented reality gives you the space and opportunity to further enhance the experience of purchasing and using your product.

Augmented Reality Product Labels

Open AR experiences using labels

Labels and stickers can be used to launch an augmented reality experience through an App or App Clip download prompt. This gives you freedom to position labels wherever you like, such as in a museum or at an event.

AR Safety Information Labels and Diagrams

Augmented reality is a great way to communicate information, particularly if it can be better explained with diagrams or demonstrations.

Your company app could detect labels on machinery to then display instruction or safety information in an interactive AR format.

AR stock identification and location labelling

Help avoid confusion and increase efficiency by providing an easier way for workers to identify products and stock.


By integrating augmented reality, information can be updated in real time. So for example, you could scan a static label, and then be shown and directed to the real time location of additional stock.

Augmented Reality Location Labelling

Augmented Reality Label Proofing and Visualisation

The benefits of augmented reality aren't just limited to end users and customers - AR can be used as part of the artwork proofing process as a way to visualise designs and options. Label artwork can even be rendered onto existing product artwork and renders.

Try AR visualisations on your own device!

See how AR could be used for showcasing sample labels and design concepts - just one of countless potential uses.

Download our example files to an iPhone or iPad using the button below. Then just tap to open an individual file to view it in Augmented Reality mode!

Requires an Apple device running iOS 11 or later,

with an A9 processor or later.


How do I get an AR label?

Most AR experiences will require some form of custom-coded app in order to work. This is because the detection of specific labels requires custom software; it's unfortunately not as simple as printing a special label and it being able to work with augmented reality straight away.

If you're interested in augmented reality labelling, then get in touch with our team. We'll be able to help with any physical label printing you need as part of your requirement, and can also recommend some great app developers who can help you with your App or App Clip.