For the final part of our 'New Year, New Labels' series, we're looking at how you can prioritise sustainable approaches through your choice of self adhesive labels. As the world moves towards decision making which is more environmentally conscious, and both consumers and businesses place greater value on sustainability, it's more important than ever to consider how your use of labels supports your environmental goals.
Highlight your Eco Credentials
Consumers and businesses are increasingly demanding that their suppliers and providers make efforts to minimise their environmental impact, and to make their products recyclable or reusable. The use of plastic packaging has come under particular scrutiny in recent weeks, with new studies showing the serious impact the material is having on the environment (BBC News Article), resulting in a range of companies from McDonalds to Iceland pledging to eliminate plastic from their products.
Labels are a great way to show your current and planned efforts to protect the environment. Product labelling can include recycling symbols to educate consumers how to dispose of your product its packaging properly, or demonstrate a company commitment or message. Why not also use promotional stickers and labels to highlight key efforts to reduce waste, make packaging recyclable or minimise the use of plastics? These stickers would be a great way to get the attention of consumers.
There are many different ways that you can highlight your eco credentials. Contact our team with your details to let them find the best solution for you.
Greener Label Production
There are a variety of different ways in which your labels can be more sustainable, with the option of switching to our digital print process being one of the most significant. The inks used in digital printing are fully water based, and the process being suited to short runs means your labels can be produced to match demand, rather than overprinting and risking waste.
Digital printing doesn't require print plates, meaning you don't have to worry about the environmental impact of their production process, or the disposal process when the plates become redundant due to design or brand changes. An added bonus is the superior print quality compared to other printing methods.
Want to look at switching your label production to our digital process? Get in touch with our team to discuss what options are available.
Help Change Consumer Habits
Prompting consumers to adjust their typical behaviour can help to have a positive impact on society, strengthen your brand, and reduce the cost of dealing with waste. We have lots of experience in printing retail and promotional labels, using many different materials and processes in order to get an eye catching result, so we'll be able to help you find the best option in your application.
Promotional labels and stickers which are distributed to customers need to have a range of considerations; not only must the material be durable for their use case, but the adhesive selected needs to have the strength to stick but not to cause damage to clothing or items. Click here to request a quotation or sample pack and see what options we have available.