Frequently Asked Questions
What is the purpose of artwork proofing?
Artwork proofing is an important stage of the label ordering process. It ensures that we've interpreted your requirements and artwork correctly, and gives you opportunity to ask for clarification or correct any errors.
How should I check my artwork proof?
We recommend checking every part of the artwork proof, from the label itself to the details listed below it, and any presentation information. If you need the labels to be any different to what's shown, make sure to get in touch with our team and let them know.
My proof is correct - what next?
If you've thoroughly checked your artwork proof and are happy to give your approval for print, simply respond to our proof email saying that you're happy for us to proceed to production.
What if my proof isn't quite right?
If your artwork proof has any errors, mistakes or issues, then please reply to the proofing email with a list of amendments that need making. Our team will then make these changes and send a new proof to you. This process will be repeated as many times as needed.
Can I make changes after approval?
If you notice an error or want to make any changes after you've approved the artwork, please let us know as soon as possible.
Why do the colours on the proof look different?
Colours appear differently depending on where you're looking at them - whether on screen, printed on paper or printed on another material. This is because of differences in the way that colours are produced and how exactly the light is reflected.
What's a Pantone colour?
A Pantone colour is a specific colour which is part of the Pantone matching system. It is designed to help ensure consistent colours across different print processes and printing materials.
What's a CMYK colour?
A CMYK colour is made from combining varying amounts of Cyan, Magenta, Yellow and Black inks (the basic inks used for printing), in order to achieve a wide variety of colours.
What does it mean if my artwork had to be re-set?
When we refer to an artwork as being 're-set' it essentially means that our design team have recreated the artwork based on what you originally provided, in order to make adjustments or to achieve a better print quality.
What's a cutter outline?
A cutter outline shows where the label will be cut during production. It's an important indicator which makes clear the exact shape of your label, and whether there will be borders to your design.
Why is there a metallic, clear, or white ink diagram?
If your label is being digitally printed onto clear or metallic material with additional white ink back-up, we'll normally include a diagram with your proof which shows where this white ink will go.
Do you provide plain or customised proofs for trade?
Yes, we are more than happy to provide a plain non-branded artwork proof for our trade customers. We can also provide proofs that are customsied with your branding.
What orders receive an artwork proof?
We'll always proof brand new orders for printed labels to you, in addition to any printed label orders in which the artwork is amended.
How long does it take to receive a proof?
Our studio team endeavour to send a proof to you as soon as possible after you confirm your order, and nearly every first proof for an order is sent on the same day (usually within just a couple of hours).