Question 1

Can Crown Labels produce my artwork?

Accepted Answer

Depending on the complexity of your label, we might be able to assemble a design for you.   If you're looking for something complex like a product label, or a label which needs to have various legally required information, then we recommend working with a dedicated design company.   For more information, please refer to our artwork requirements document (PDF).   If you're already working with a design company, be sure to show them our artwork guidelines which have been made for designers to ensure that the design they create won't need any further adjustments.

Question 2

Why do the colours on the proof look different?

Accepted Answer

Colours appear differently depending on where you're looking at them - whether on screen, printed on paper or printed on another material. This is because of differences in the way that colours are produced and how exactly the light is reflected.   We've published a blog post with more details, which you can view by clicking here.   If you're concerned about the colour of your labels, get in touch with our team who will be happy to help.

Question 3

What's a Pantone colour?

Accepted Answer

A Pantone colour is a specific colour which is part of the Pantone matching system. It is designed to help ensure consistent colours across different print processes and printing materials.    We can print reproduce Pantone colours on our digital press and flexographic press, and as such some may be specified on your artwork proof.    More information is available at the Pantone website »»

Question 4

What's a CMYK colour?

Accepted Answer

A CMYK colour is made from combining varying amounts of Cyan, Magenta, Yellow and Black inks (the basic inks used for printing), in order to achieve a wide variety of colours.

Question 5

What does it mean if my artwork had to be re-set?

Accepted Answer

When we refer to an artwork as being 're-set' it essentially means that our design team have recreated the artwork based on what you originally provided, in order to make adjustments or to achieve a better print quality.   This could include needing to re-type text on a label to make changes to the copy or spacing, re-creating a logo if it is in a low quality format, or ensuring artwork is suitable for white ink back-up.   If you see any notes about your artwork being re-set, please take the time to check for errors very carefully. We suggest using our proofing checklist to help (PDF).

Question 6

What's a cutter outline?

Accepted Answer

A cutter outline shows where the label will be cut during production. It's an important indicator which makes clear the exact shape of your label, and whether there will be borders to your design.   For more information about cutter outlines, view our guide here (PDF).

Question 7

Why is there a metallic, clear, or white ink diagram?"

Accepted Answer

If your label is being digitally printed onto clear or metallic material with additional white ink back-up, we'll normally include a diagram with your proof which shows where this white ink will go.   White ink printed onto metallic material will create non-metallic sections. Any white areas included in a design will result in the silver material showing on the finished label, unless white ink back-up has been printed.   White ink printed onto a clear material will help strengthen colours to be seen properly. Any white areas included in a design will result in just plain clear material on the finished label, unless white ink back-up has been printed.   If you're confused about your proof in any way, our team will be happy to help explain it for you.

Question 8

Why are there lots of artwork guidelines?

Accepted Answer

We know the list of requirements can look daunting, but if you're able to ensure that your artwork meets all of them then it means that your label will look the best it can possibly be.   Most labels won't need to meet all of the requirements as they won't all be relevant. There are also various limitations depending on the print process. For more information, see artwork guidelines for specific processes.   If you need any help, be sure to get in touch with our team.

Question 9

What should I tell my artwork designer?

Accepted Answer

We've produced a range of documents which go into detail about our print capabilities for each print process.   Simply share our artwork guidelines with them, and they should be able to ensure that your artwork meets our basic requirements. We're more than happy to answer any questions you or they may have.

Question 10

What is vector artwork?

Accepted Answer

Vector artwork is a type of artwork which is able to be adjusted and resized without reducing in quality. It's recommended and sometimes required for your labels in order to achieve a better quality print.   To read an introduction to vector artwork, click here (PDF).

Support » Artwork Proofing

Artwork Proofing

Your Artwork Proof Explained

Artwork Proofing Checklist

What's a Cutter Outline?

Top Tip

Colours shown on-screen won't be an accurate representation of your printed labels.

Related Resources

Presentation

Possibilities

Artwork Requirements

Labels with Variable Data

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E: sales@crownlabels.co.uk T: 01709 363 888

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